Extra help to spread recycling message

Published: 6 January 2015

An information campaign targeting more than 12,000 borough homes will give advice on what can, and can’t, go into recycling bags.


Some borough residents will be getting leaflets about how to correctly dispose of glass and paper between now and the end of February. Areas targeted have been selected because they have a lower recycling rate than others receiving the clear sack service.

Paper and cardboard can be recycled in the clear bags for mixed recycling supplied by the council to low-rise households, and in the orange-lidded bins at high-rise properties, but they must be dry and not shredded.  The leaflets go into detail about how to recycle these materials and how they are made into new products.

The leaflets will be backed up by special panels on the waste and recycling lorries used on the targeted collection rounds.

Funding for this campaign was awarded to the Western Riverside Waste Authority (WRWA) by the London Waste and Recycling Board (LWaRB) and is being managed by the charity WRAP.  WRWA received £30,000 to spread the recycling message across the four boroughs it serves, including Wandsworth.

LWaRB aims to transform the management of waste in London by helping to reduce the quantity produced and by increasing the proportion that is re-used or recycled.  WRAP helps individuals, businesses and local authorities reduce waste and recycle more, making better use of resources and helping to tackle climate change.

The council collects the borough’s rubbish and recycling and sends it to the WRWA plant at Smugglers Way to be processed. Rubbish is sent by barge to the energy-from-waste plant in Kent and recycled items are sold on to reprocessing companies that use the material to make new products.  Find out more.

The council’s environment spokesman Jonathan Cook said:

“We welcome this assistance from LWaRB. Every time a resident throws away something that can be recycling – or puts something in a recycling bag that shouldn’t be there – it costs council tax payers’ money.

“Glass and paper are two of the main recyclable materials, so this will go a long way to ensuring we are all doing our bit.”

Find out more about recycling at www.wandsworth.gov.uk/recycling.