New Battersea sign tackles 150 years of Clapham confusion

Published: 10 April 2014

A long running campaign to protect Battersea’s identity from a creeping “Claphamisation” received a boost today (Thursday) with the unveiling of a new sign above the main exit to Clapham Junction Station.

The words “Welcome to the Heart of Battersea Clapham Junction”– will now be seen by thousands of people everyday as they leave the UK’s busiest railway station and head out into the town centre.

The Love Battersea campaign is community led and has cross-party support at Wandsworth Council. Its key aims are to tackle a misconception that Clapham Junction town centre is part of neighbouring Clapham and to reinforce its true identity as the beating heart of Battersea.

The cause of the confusion dates back 150 years to when the famous railway station first opened. The authorities of the day named it Clapham Junction after the more affluent district a mile and a half to the east.

In recent years a series of businesses have incorrectly labelled their premises as being in ‘Clapham’ and the campaigners have worked hard to persuade them to reconsider.

Asda, Fired Earth, The Co-Op Food, TSB and even Google Maps have switched back to Battersea thanks to their efforts.

The campaigners say they are passionate about their local area and highly prize its unique character and identity.

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The picture shows, from left to right, Cllr Wendy Speck, Cllr Guy Senior, Cllr Tony Belton, Cllr Martin Johnson, Love Battersea campaigner Philip Beddows, Cllr Peter Dawson, Clapham Junction Town Centre Manager Lordina Freint, Shopstop Shopping Centre Manager Scott Thwaytes and Cllr James Cousins.