World Heart Beat Music Academy announced as ZEDRA’s first international charity partner

The partnership celebrates the mutual values of the two organisations, and ZEDRA’s sponsorship will allow the charity to create a new jazz talent development programme for young musicians aged 14 to 25 years, many of whom live in challenging circumstances.

The Wandsworth based World Heart Beat Music Academy, is a charity which provides music tuition and performances opportunities for 350 young people each year outside of school hours.

It’s mission is to provide opportunities for all, with an 'open door' approach that welcomes any young person interested in learning music. This commitment sees them providing bursaries and free instruments to more than half of the students that come through their door. World Heart Beat’s jazz programmes are exemplary, with top-musicians such as Tony Kofi and Byron Wallen teaching at the academy, and students going on top conservatoires in the UK and abroad. 

The new ‘ZEDRA Talent Development – Jazz Programme’ reflects the aim of both organisations to provide opportunities and transform young lives. ZEDRA’s partnership will fund the participation of eight talented young musicians with significant promise, for whom support is needed to enable them to reach their full potential. The students will receive tuition from exceptional musicians, attend masterclasses from visiting artists, play in regular combo and ensemble sessions, perform in a wide variety of venues and benefit from further opportunities coming from the Zedra partnership.

The new partnership came about following a brokered introduction from GlobalGiving, which connects non-profits, donors, and companies in nearly every country around the world.

Sahana Gero, Founder and Artistic Director of World Heartbeat said:

“We are delighted to have been selected as ZEDRA’s first international charity partner, which will make a huge difference to us and our students. This sponsorship will mean we can provide intensive talent development for passionate, gifted young people. We are looking forward to an exciting year with ZEDRA - offering a wide range of opportunities for young musicians, as well as opening our new education centre and live music venue in Embassy Gardens on London’s Southbank”.

Bart Deconinck, ZEDRA Executive Chairman added:

“Music is one of the few universal forms of communication which can bridges language, cultural and even political barriers. Giving disadvantaged children the opportunity to express their ideas and feelings through music and seeing so many positive impacts on other aspects in their life can be very rewarding. At ZEDRA we truly believe in self-improvement, confidence and bold ideas. If ZEDRA can help children to grow their self-confidence and lay the foundations for success, we will have already started the process of changing their lives”.  

For more information, visit World Heart Beat website.

World Heat Beat musicians