New Nine Elms home for historic Flower Market
Published: Friday 7th April 17
London’s biggest regeneration programme reached another milestone this week with the Flower Market at New Covent Garden Market moving into a new home in Nine Elms.
The UK’s biggest, specialist flower and plant hall has moved half a mile down Nine Elms Lane to a bigger, brighter home for its 21 world-class traders. The move is part of the ongoing regeneration of this part of Battersea, which is on course to deliver up to 25,000 new jobs as well as safeguarding the future of the New Covent Garden Market.
The Flower Market supplies 75 per cent of London’s florists, from high street retailers to high-end event companies, and provides blooms for London’s royal palaces, shops, market stalls, hotels, offices, parties, homes, weddings and funerals.
The opening hails the start of a new era for this historic market which started life in Covent Garden in 1670 during the reign of Charles II, before moving to Nine Elms in 1974.
The new building has been designed to give its customers a richer buying experience. Bright lights blend with natural light to make it easier to see each petal in high definition and a simpler, cleaner layout creates a livelier market with a more vibrant atmosphere. A conditioning system keeps the Flower Hall at a constant 14°C - the perfect temperature for storing flowers.
Pam Alexander, Chair of Covent Garden Market Authority, said: “We are thrilled to be able to offer our traders and customers a better, more inspiring space to buy and sell flowers. Our wholesalers’ knowledge, expertise and relationships are the life blood of everything that goes on at the market and we’re hopeful that this new home will help them and their customers to take on new creative challenges and grow their businesses ever further.
“The Flower Market is the first new market building here at New Covent Garden Market. Over the coming five years, we are transforming the whole site into a Brand New Covent Garden Market for our 175 businesses and thousands of customers, and will be creating a new Food Quarter and food business hub for London. All the while, continuing to feed and flower London throughout.”
Leader of Wandsworth Council Ravi Govindia said: “I’m delighted that the future of this historic flower market is being secured here in the borough of Wandsworth. New Convent Garden Market is the heartbeat of Nine Elms and ensuring it can stay and thrive in this rapidly changing area has been central to our regeneration plans from the very start. Nine Elms is rapidly becoming a hub for digital, food and creative industries, as well as a fast growing art and culture scene, which this world class facility can only enhance.
“Nine Elms is really coming to life is on course to be one of the most interesting and vibrant areas of central London.”
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