Website advertising policy

Placement sizes and technical specifications

Placement sizes adhere to an industry standard size.

Flash and animated GIFs are permitted but animations may only loop a maximum of two times.

Wandsworth Council also wishes to ensure that flash advertising and some other rich media forms are sufficiently accessible. Excessive animation or fast moving or difficult to read text is therefore to be avoided and any advertisements which would clearly cause either irritation to fully sighted visitors or difficulties to partially sighted visitors will not be permitted.

In addition, rapidly changing or strobing animation or 'flashing' images are not to be used for advertising as strobing artificial light may trigger seizures for people prone to photosensitive epilepsy.

Video and audio advertising is not currently permitted.

The unit, size and border requirements are as specified in the table below.

Advertising specifications
Name Size  Weight limit  Border
Banner
728x90px
80kb
None

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